Does your branding feel generic? Is your website and social media filled with low-quality cell phone images or stock photos that just don’t feel like you? Your business is amazing but it’s not living up to its true potential. A personalized and authentic brand may be what is holding you back!
In today’s digital age, there is no room for bad branding. It is crucial that as a business owner, you establish a strong online presence that accurately represents who you are and what you stand for.
It improves your perceived value:
A generic brand may be perceived as less valuable than a well-defined brand with a strong identity. If your clients or customers truly understand your value, you can charge a premium price for your products or services.
When your brand is generic, it lacks that unique quality that makes it stand out in a crowded market. Without differentiation, your brand may be seen as just another option among many, making it difficult to attract the right clients or customers.
It builds brand loyalty: A generic brand is unlikely to create an emotional connection. If you want your clients or customers to come back time after time, you need to build a personalized brand that is consistent with its messaging and visual identity which builds trust and familiarity.
Storytelling is the number one marketing tool that will help your brand stand out and convert without being sale-sy. People buy from people (not businesses), so let’s help your ideal client get to know YOU through authentic, personalized brand imagery that tells the true story of you as a business owner, and what you have to offer.
I approach photography with my branding clients the same way that I do with my motherhood and family photos: through the art of storytelling.
Build authenticity and trust through brand imagery.
By using personal brand photography, you can showcase your personality, style, highlight your products or services, and tell your brand story in a way that resonates with your ideal customer.
Personal brand photography is crucial to help visually communicate your unique brand and personality to your target audience.
Starting my own business was the single most rewarding decision I’ve ever made. My love-affair with photography began almost 12 years ago, but I never really thought it could be my career.
I spent too many years working in an office setting, absolutely miserable and just waiting for the day to be over with. Taking the leap and turning my love of photography into a full-time business has completely transformed my life.
Not only is it incredible to be creative and do what I love each day, but the control, flexibility and freedom that owning a business brings to my own life is priceless.
This experience has opened me up to the world of branding and marketing, and ignited a huge passion to help others grow their own business through my photography. I’m ready to be your brand’s best wingwoman.